Irina Ivanova is an award-winning creative leader and design champion, with over 15 years of experience shaping iconic brands and delivering strategic, visually compelling solutions for Fortune 500 Companies & Start-Ups. Her career spans a diverse range of sectors, including food, beverage, spirits, health & beauty, pharmaceutical, and corporate communications, showcasing her versatile expertise and deep understanding of various market dynamics.

Irina holds a Master’s degree in Communications & Brand Design from Pratt Institute and a BFA in Communication and Packaging Design from the University of Louisville. Her career journey includes leading design initiatives at PepsiCo's Design + Innovation Center and at top design agencies in New York City. Her work has consistently brought brands to life through compelling visual storytelling and innovative design strategies.

A recipient of multiple design awards and holder of three US design patents, Irina excels in marrying complex design strategies with cutting-edge creative. Her success as a design leader is underscored by her ability to enhance the consumer experience and navigate the intricacies of global markets with ease.