2024 North Carolina
Blue Cross Blue Shield
Tech Summit

Each year, the North Carolina Blue Cross Blue Shield IT team hosts the Tech Summit Conference, featuring workshops and inspiring speakers. 2024 marked the 10th anniversary of the event, and I had the honor of developing its visual identity. The theme, "Blueprint for the Future," guided the design, with illustrations celebrating both the event’s forward-thinking focus and iconic North Carolina landmarks. The visual identity was applied across all touchpoints, from environmental graphics and motion videos to stage design, creating a cohesive and immersive experience that captured the significance of this milestone celebration.