Cheetos Licensing
& Forever 21 Collab

During my time at PepsiCo Design + Innovation center, I led the design and development of the Cheetos licensing platform, celebrating the brand’s bold and iconic aesthetic. This project culminated in an exciting collaboration with Forever 21, blending the playful, daring spirit of Cheetos with an edgy fashion flair. The partnership created a unique fusion of snack food culture and fashion that resonated with both brands' fans.