Dunkin Donuts
60th Anniversary

Dunkin' Donuts' 60th anniversary identity and visual design pays homage to the brand’s iconic heritage (and 60 years of logos) while celebrating its modern evolution. The branding emphasizes Dunkin's legacy as a beloved coffee and donut destination, featuring a playful yet sleek design that blends nostalgia with contemporary appeal. This visual identity encapsulates Dunkin’s journey, inviting long-time fans and new customers alike to celebrate six decades of delicious moments.