Beyond Good
Chocolate

Branding, packaging design

The proposed redesign of Beyond Good packaging brings a fresh, modern look while celebrating the brand’s beloved mascots — “Lenny the Lemur” and “Genny the Giraffe”. Each package showcases the vibrant and playful spirit of these characters, who embody the company’s commitment to sustainable and ethical chocolate production. The new packaging tells the story of Beyond Good's mission and dedication to premium quality and fair trade values, with the mascots taking center stage to engage customers and highlight the brand’s unique identity.

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